If you’re new to running a website, one of your biggest focuses is probably getting more eyes on your content, right? But in order to get more traffic, you have to focus on content optimization. Or, in other words, optimizing your website so that you will start showing up in keyword searches on Google. It’s a huge reason why your business needs SEO. Gaining a knowledge base and building upon it is essential for your business to thrive online.
Why Your Business Needs SEO
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What is Content Optimization?
Content optimization is another way of saying SEO, or Search Engine Optimization. Put simply, SEO helps your site increase visibility when people are searching for certain keywords in Google and other search engines.
Obviously the higher visibility your page has in search results, the more likely you are to gain higher traffic, attention, and bring more eyes, customers, and fans to your website.
Why Does SEO Matter?
SEO matters because without it, getting regular traffic and ultimately monetizing your site is going to be pretty difficult.
There are millions of websites out there. And I don’t say this to discourage you, but if your goal is to earn a profit from your blog, boost product sales, or increase website traffic, then you’ll need to have a killer strategy in place from the beginning.
And a solid SEO strategy is always going to be your best bet for generating traffic to your website.
(Pinterest is also considered a search engine and also another great tool, but I would recommend learning SEO and then diving into Pinterest as your secondary source of traffic).
On Page vs. Technical SEO
On page SEO is the fun stuff. It’s what you can control on your website. Things like the written content, headlines, alt image, title tags, and meta descriptions.
Inputting on page SEO comes from doing keyword research (figuring out those short and long tail keywords that people are searching for that you have the possibility of ranking for), and figuring out strategic ways to place them on your page.
Check out this Easy On Page SEO for Beginners Course and start crushing your SEO immediately!
Technical SEO is a little bit more intricate. It involves the structure of your website and how it’s laid out, the sitemap of your site, overall site speed, URL structure, navigation, and how easily your website can be crawled and indexed.
There’s also something called Off Page SEO. Off page SEO is what you do off your website in order to help boost your search rankings. AKA: Backlinks.
Backlinks are when other high authority websites (preferably) reference your website through a link.
If a website finds content you’ve written to be helpful to their audience, they have the option of referencing you on their site and ultimately providing a link back to you.
Google (and other search engines) look at this as your page then being an authority and more trustworthy, and it can help boost your search ranking results and help push more traffic your way.
Check out this Easy Backlinks for SEO course and start increasing your quality backlinks and rank higher on Google.
Still feeling lost?
Don’t stress. SEO is intricate. And it can take time to learn. But setting that as a goal and truly investing the time and energy into learning it can single handedly be the biggest and best thing you do for the growth of your website.
I tried for years (way longer than I should have) to learn SEO on my own, and finally after not seeing any return on my efforts, decided to take the plunge and invest in the Stupid Simple SEO Training Program.
Best thing I ever did.
Not only did it teach me SEO in a way I finally understood, but I was able to make real-time changes to my website as I was taking the course, which ultimately increased my traffic, earned me higher Google rankings, and ultimately kick-started my way into earning paid advertisements and ongoing commissions each month brought on by constant monthly organic traffic.
It also helped me do the same for my clients’ websites that I help manage.
While I will definitely admit that Stupid Simple SEO IS an investment, it’s worth at least checking out. And bonus? The creator of SSSEO is hosting a free Masterclass – want to see what the fuss is all about? Reserve your spot here.
Victoria Prasad says
You explained things very nicely. Thank you for this. Your article was very helpful.
I’m glad it helped, Victoria!!
So helpful to new bloggers! Thank you for this info 🙂